Founder & CEO
I founded an on-demand marketplace to connect beginner guitar students and professional teacher through pre-recorded and live video lessons. To date the site has been visited by +400K teachers and aspiring guitarists.
December 2010 - Current
PRODUCT STRATEGY: Conducted industry and competition analysis to determine risk & opportunity size
WEBSITE DESIGN | Created spec and led contract agency to design intuitive mobile-responsive web product
WEB DEVELOPMENT | Recruited and managed freelance developers to produce fully functional MVP using Wordpress
TALENT MANAGEMENT | Recruited teachers & negotiated rights to film video lessons for commercial use
VIDEO PRODUCTION | Designed cirriculum, directed, filmed and edited series of instructional videos
BLOG CONTENT | Hired a team of freelance writers to produce high-quality viral content for ~$15/article
SEO OPTIMIZATION | Created site structure and linking strategies to maximize organic value of content
VIRAL SYNDICATION: Reached subject matter enthusiast groups on Facebook & blogs to syndicate content
SOCIAL NETWORK ARBITRAGE: Used freelancers to reach potential customers expressing interest in guitar on Twitter.