Head of Marketing (Consultant)

As a consultant, I led Handle's marketing efforts and pushed the company towards a rebranding project in line with a product pivot that focused on addressing the challenges facing the modern knowledge worker.

September 2013 - September 2014

Responsibilities

Branding

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RE-POSITIONING | Worked with product teams to conduct customer research that led to the company  refocusing towards the modern knowledge worker.

USER ACQUISITION

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MOBILE APP INSTALLS | Acquired first +1K app installs at <$2/install using automated bidding & like-audience targeting strategies.

RETENTION

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ONBOARDING FUNNEL  | Collaborated with engineering team to integrate custom onboarding funnel tracking to evaluate product/market fit. 

ACHIEVEMENTS

 

Defined Knowledge worker as target customer

ISOLATED EMAIL OVERLOAD AS MOST CRITICAL PAIN POINTS

ACQUIRED COMPANY'S FIRST 1K APP INSTALLS