Head of Marketing (Consultant)
As a consultant, I led Handle's marketing efforts and pushed the company towards a rebranding project in line with a product pivot that focused on addressing the challenges facing the modern knowledge worker.
September 2013 - September 2014
RE-POSITIONING | Worked with product teams to conduct customer research that led to the company refocusing towards the modern knowledge worker.
MOBILE APP INSTALLS | Acquired first +1K app installs at <$2/install using automated bidding & like-audience targeting strategies.
ONBOARDING FUNNEL | Collaborated with engineering team to integrate custom onboarding funnel tracking to evaluate product/market fit.