Manager of Business development & SEO
I got my start in the tech industry as a member of the Internet Marketing team at eBay. I was promoted twice for managing relationships that generated $90M in yearly revenue. I later transitioned onto the SEO team, where I led the company's effort to outsource its content creation efforts.
June 2005 - June 2013
PARTNER PROSPECTING | Sourced and evaluated potential partnerships with software and hardware manufactures
NEGOTIATIONS: Worked with legal team and partners to agree to terms for software distribution agreements
ACCOUNT MANAGEMENT | Managed ongoing relationships of fixed placements including toolbars & browser extensions
PRODUCT STRATEGY | Developed a browser extension that injected contextual-product content
PRODUCT DISTRIBUTION| Leveraged Skype client as a distribution tool to distribute browser extension to 20M users
RELATIONSHIP MANAGEMENT | Facilitated agreement between Skype & eBay senior leadership teams.
Content & SEO
SEO STRATEGY | Created product content creation strategy focused on using freelancer community.
CONTENT PRODUCTION: Managed process to produce 250K pieces of product description copy.
PRODUCT PAGE OPTIMIZATION: Drove +$25M incremental revenue by prioritizing product pages over search results pages