Build a solid Marketing foundation with our fact-based Brand DEVELOPMENT METHODOLOGY:
MARKET POSITION
An introspective process that unifies your org around a single view of its service, COMPETITION & value proposition
define your brand's purpose
Understand your competitive landscape
identify your key differentiators
CUSTOMER SEGMENTATION
A data-driven investigation that creates efficiency by identifying your highest value customers
define who is (or isn't) your customer
identify high-value customer characteristics
Understand which customers to prioritize
USER PERSONAS
Fact-based representations of high-priority customers that create a common language to drive marketing EFFICIENCY
define your customers' hierarchy of needs
understand your customers' considerations set
Map your customers' decision-making process
tangible takeaways from Brand Development projects:
Product DIFFERENTIATORS
Common USE CASES
Price Sensitivity
Key Influencers
Brand Affinities
Channel Resonance
Selection Rationale
Customer Needs
Decision-making Criteria
Product Blindspots
Targeting methodologies
Purchasing Triggers
Interested in brand development?
Contact us for pricing & project timelines