Career Experience

I'm an entrepreneurial and data driven marketer with +15 years of experience in consumer internet, startups, and e-commerce. Prior to starting a brand development & marketing strategy consulting business in late 2015, here's where I had worked: 

Rinse Inc

VICE PRESIDENT OF MARKETING

Handle Inc

HEAD OF MARKETING

StrumSchool

FOUNDER & CEO

eBay Inc

MANAGER OF BUSINESS DEVELOPMENT & SEO

 

Want MORE DETAIL about my experience? 

 

Skill Set

 

Brand Development

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MARKET POSITIONING | Evaluate product & service offerings based on company strengths & market conditions 


CONSUMER RESEARCH | Leverage data to define and target customer targets based on value


CUSTOMER PROFILING | Identify & define your core customers'  most common & distinguishable traits

Growth Strategy

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MARKETING MIX |  Leverage customer insights to maximize the deliverability & impact of every brand impression


SCALE & OPTIMIZATION | Deliver results that drive revenue producing customers though your conversion funnel


CHANNEL VALIDATION | Evaluate media distribution by using a low cost, data driven, & scaleable methodolgy

MArketing Leadership

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STRATEGIC MANAGEMENT | Evaluate business models for fit with market conditions & customer targets


PARTNERSHIPS | Identify, negotiate, and establish strategic relationships to improve influence and expedite growth


TEAM BUILDING | Educate & develop aspiring marketers and cross-functional patterns to achieve company objectives

 

Interested in working together?