Career Experience

I'm an entrepreneurial and ambitious marketer with +15 years of experience in consumer internet, startups, and e-commerce. prior to starting a brand development & marketing strategy consulting business in late 2015, here's where I had worked: 

Rinse Inc

VICE PRESIDENT OF MARKETING

Handle Inc

HEAD OF MARKETING

StrumSchool

FOUNDER & CEO

eBay Inc

MANAGER OF BUSINESS DEVELOPMENT & SEO

 

Want MORE DETAIL about my experience? 

 

Skill Set

 

BUSINESS DEVELOPMENT

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STRATEGIC MANAGEMENT | Evaluate business models for fit with market conditions & customer targets


PARTNERSHIPS | Identify, establish, leverage, and grow strategic relationships to improve influence and expedite growth


NEGOTIATIONS | Find the optimal balance between monetization & maintaining long term partner relationships

Brand Development

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MARKET POSITIONING | Evaluate product & service offerings based on company strengths & market conditions 


CUSTOMER SEGMENTATION | Leverage data to define and target customer targets based on value


TARGET CUSTOMER PROFILING | Identify & define your core customers'  most common & distinguishable traits

Marketing Strategy

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MEDIA MIX |  Leverage customer insights to maximize the deliverability & impact of every brand impression


CHANNEL CULTIVATION | Evaluate media distribution by using a low cost, data driven, & scaleable methodolgy


OUTREACH | Deliver an impactful impression that drives customers though your conversion funnel

 

Interested in working together?