Branding Hill City: Gap Inc's Men's Apparel Startup

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Branding Hill City: Gap Inc's Men's Apparel Startup

Joining us today is Eric Toda, a Marketing Executive who's worked at some of the world's highest profile brands including Facebook, Nike, Snap, and Airbnb. Eric is currently Head of Marketing at Hill City, which is a men's active apparel brand owned by Gap, Inc. In this episode, Eric walks us through his approach to launching a new brand within a large company. Listen

Eric Toda // Gap Inc (Hill City) - Website // LinkedIn // Twitter

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Handling Transitions at Growth Stage Companies

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Handling Transitions at Growth Stage Companies

Today we learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Adam Sinnett, a marketing leader who recently accepted the role of Director of Demand Gen at Amperity. Amperity is an identity platform that helps the world's most beloved brands take control of their customer data. Listen

Adam Sinnett // Amperity - Website // LinkedIn

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Eye Tracking Applications for Marketing Research

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Eye Tracking Applications for Marketing Research

Today we're going to talk about an innovative style of conducting marketing research: eye tracking. Joining us is Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro, which helps businesses, researchers, and other professionals gain quality insights into human behavior with world leading eye tracking, hardware analysis, software, and research consultancy services. Listen

Mike Bartels // Tobii Pro - Website // LinkedIn

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Why companies Invest in Pre-Sale Data Collection & Enrichment

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Why companies Invest in Pre-Sale Data Collection & Enrichment

Joining us to discuss best practices for procurement and use of buyer intelligence data is Katie Bullard, President and Chief Growth Officer at DiscoverOrg, which provides a constant stream of highly accurate and actionable company contact and buyer intelligence data that can be used to find, connect with, and sell to target buyers more effectively. Listen

Katie Bullard // DiscoverOrg - Website // LinkedIn

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Choosing the Right Marketing Agency

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Choosing the Right Marketing Agency

Bruno Gralpois joins us to discuss how to evaluate and choose the right marketing agency and manage agency partners. Bruno is Co-Founder and Principle at Agency Mania Solutions, a fast growing technology and services firm specializing in helping the world’s largest advertisers and their marketing/procurement organizations realize the transformational value of strategically managed agency partnerships. Listen

Bruno Gralpois // Agency Mania Solutions - Website // LinkedIn // Twitter

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Mobile Marketing Week

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Mobile Marketing Week

This week we’re diving deep into the topic of mobile marketing with Barry Nolan, Chief Strategy Officer at SWRVE, a mobile marketing and customer engagement platform that processes richer, real-time data that allows brands to respond with more relevance to the action and intent of customers in real-time. Listen

Barry Nolan // SWRVE - Website // LinkedIn

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AMA: Marketing Local Services & Solving for Chronic Back Pain

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AMA: Marketing Local Services & Solving for Chronic Back Pain

Joining us for today's Ask Me Anything is Rachel Lanzerotti, a certified Yoga Therapist and Creator of the REST Method for pain recovery, which utilizes therapeutic movement to strengthen, soften, stabilize, and release (with careful attention to unrecognized habits that are contributing to their pain/fatigue). Her evidence-based approach in working with clients has been researched by multiple National Institutes of Health-sponsored studies, and she's been published in numerous journals and periodicals including Stanford Magazine. Listen

Rachel Lanzerotti // REST Method - Website // LinkedIn

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Brand Building & Maintenance in the Digital Age

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Brand Building & Maintenance in the Digital Age

Joining us to discuss brand building and maintenance in the digital age is Mitch Duckler, Managing Partner at FullSurge, a firm that helps predominantly Fortune 1000 companies accelerate business growth through a comprehensive blend of brand and marketing strategy. Mitch has over 25 years of line management and business consulting experience. Listen

Mitch Duckler // FullSurge - Website // LinkedIn // Twitter

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Event Marketing Week: Trends in the Experiential Event Marketing Industry

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Event Marketing Week: Trends in the Experiential Event Marketing Industry

This week we’re discussing what you need to know about the technology and strategies behind maximizing the impact of your marketing events. Joining us is Brent Turner, SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands. Listen

Brent Turner // Cramer - Website // Linkedin // Twitter

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Women in MarTech: Fail Fast & Move Forward

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Women in MarTech: Fail Fast & Move Forward

This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the MarTech community.

Joining us today is Mary Beth McCabe - the owner of Sun Marketing, which is a media and marketing agency that serves growth hungry companies in mobile marketing, Hispanic solar, and the travel industry.

Mary Beth McCabe, Sun Marketing - Linkedin

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Women in MarTech: Cross-Functional Marketer's Guide to Career Growth

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Women in MarTech: Cross-Functional Marketer's Guide to Career Growth

This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the MarTech community. Joining us today is Vicki Brakl - the VP of Integrated Marketing at MNI Targeted Media, which is a media planning and buying solution that identifies and targets precise audiences across platforms.

Vicki Brakl - VP of Integrated Marketing at MNI Targeted Media - Linkedin // Twitter

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Women In MarTech: Latina MarTech Exec and Mother of Three

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Women In MarTech: Latina MarTech Exec and Mother of Three

This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the Martech community.

Joining us today is Veronica Buitron - the co-founder and CTO of Tango Code, which is a software development firm that builds automation software for firms with digital marketing products.

Veronica Buitron, Tango Code - Linkedin // Twitter

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Women in MarTech: Having Fun and Finding Career Fit

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Women in MarTech: Having Fun and Finding Career Fit

This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the Martech community. Joining us today is Adrienne Buhmann - the Head of Channel Partners for Google's marketing platform.

Adrienne Buhmann - Linkedin

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Women in MarTech Week: Finding an Authentic Exec Leadership Style

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Women in MarTech Week: Finding an Authentic Exec Leadership Style

This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the Martech community.

Joining us today is Paige O'Neill - the CMO of Sitecore, which is a global leader in experience management software that combines content management, commerce and customer insights. Listen / Read more

Paige O'Neill, Sitecore - Linkedin // Twitter

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Women in MarTech Week: Being Your Biggest Advocate

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Women in MarTech Week: Being Your Biggest Advocate

This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the Martech community.

Joining us today is Tara Ryan - the CMO of Swrve, which is a platform that enables brands to connect with their customers with relevant messages in real time with live data at scale.

Tara Ryan, Swrve - Linkedin

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Women in MarTech Week: From Production Assistant to CEO

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Women in MarTech Week: From Production Assistant to CEO

This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the MarTech community.

Joining us today is Katie Robert- the co-founder and CEO of Trust Insights, which is an AI and machine learning science consulting firm that serves the marketing community. Listen / Read More

Katie Robbert // Trust Insights - Trust Insights // LinkedIn // Twitter

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When and How to Launch an Affiliate Program

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When and How to Launch an Affiliate Program

Today we discuss how to launch an affiliate program and when is the best time to do that. Joining us for today's episode is Robert Glazer - the Founder and CEO of Acceleration Partners which is an award winning global affiliate marketing agency. He’s also a Co-Founder of BrandCycle. Listen / Read More

Robert Glazer - Acceleration Partners // Twitter // LinkedIn

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