CMO Week: Finding The Joy In Marketing Banking, Insurance & Healthcare with Alan Gellman

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CMO Week: Finding The Joy In Marketing Banking, Insurance & Healthcare with Alan Gellman

This week we're talking to five CMOs to understand how they navigate their way up the corporate ladder to become some of the most prominent marketers in the world. Joining us for the second installment of the CMO Week is Alan Gellman from CMO Coaches. Today we learn about the skills accumulated and the lessons learned from this great marketer throughout the various stops on his career. Alan is CMO at Credible, which is a lending marketplace that brings simplicity, choice, and unbiased support to all of life's important financial decisions. Prior to his current role, Alan worked as the CMO at Esurance, and as SVP of Digital Marketing at Wells Fargo. He's been named by Business Insider as one of “The 50 Most Innovative CMOs in the World.”

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CMO Week: From Star Trek To Being Taco Bell's CMO with Kip Knight

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CMO Week: From Star Trek To Being Taco Bell's CMO with Kip Knight

Joining us today for the first installment of CMO week is Kip Knight, Founder of CMO Coaches, which is a team of former CMO's who work with aspiring marketing leaders. In today's episode, we learn about the skills accumulated and the lessons learned from this great marketer throughout the various stops on his career. In addition to founding CMO Coaches, Kip is also an operating partner at Thomvest Ventures - a $300m cross-stage venture capital fund based in San Francisco. Other companies that Kip has worked for include PepsiCo, eBay, H&R Block, and Taco Bell.

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Career Day:  From the Record Industry to a Female MarTech Exec

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Career Day: From the Record Industry to a Female MarTech Exec

Today we're going to discuss the various skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is Michelle Robbins, a marketing technologist, analyst, data strategist, and software engineer. Prior to her current role in consulting, Michelle worked for companies such as the Third Door Media and Walt Disney where she applied her passion for data, technology, and people to drive results.

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The Business of Marketing Ideas

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The Business of Marketing Ideas

Today we're going to discuss the business of marketing ideas with Marie Incontrera, Founder of Incontrera Consulting, which is a speaker, social media, publicity, and TEDx placement consultancy firm. Incontrera Consulting's clients include national bestselling authors, medical professionals, and science and wellness experts. Marie is also the author of a book called "Spread Your Ideas - How To Bring Your TEDx Style Idea From The Blank Page To The Stage". Today, Maria is going to tell us how she advises her clients on packaging their ideas for promotion.

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Product Spotlight: CallRail Call Tracking and Analytics

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Product Spotlight: CallRail Call Tracking and Analytics

Welcome to the first Product Spotlight Episode on the MarTech podcast. In this episode, we get a guided tour of a tool that over 100,000 agencies and brands use to better understand and evaluate the marketing campaigns that make their business phones ring. CallRail is a self-service SaaS platform that tracks phone calls to provide campaign attribution and performance insights, including their call scoring system that uses machine learning to analyze every call their customers take to help them understand where they're coming from and which leads are the good ones. Joining us today for our product spotlight is one of the sponsors of our show, Mark Sullivan, Director of Demand Generation and Marketing Operations at CallRail.

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Amazon Week: How to Optimize Your Brand and Scale Your e-Commerce Business

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Amazon Week: How to Optimize Your Brand and Scale Your e-Commerce Business

This week we're doing a deep dive into one of the largest and fastest-growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling, and optimizing your brand's presence on Amazon. With us today is our first repeat guest, Adam Weiler, who's an Amazon Expert, Coach, and Founder at Sunken Stone.

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Career Day: From Art Curation to CRM Marketing Leadership

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Career Day: From Art Curation to CRM Marketing Leadership

Today we're going to learn about the various skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is April Mullen, Director of Consumer-First Marketing Adoption at Selligent Marketing Cloud and an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis.

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Applications of Device Location for Marketing

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Applications of Device Location for Marketing

Today we're going to discuss the controversial topic of how marketers can use device location data. Joining us is Apu Kumar, Founder of LotaData, a "People Intelligence" AI platform and real world movement graph for apps, cities, brands, and businesses. Prior to his current role leading LotaData, Apu has held both product management and business development roles at Cnet and HP and most recently he was the SVP of a gaming company called GamePop. Today, Apu is going to tell us what device data marketers can access and how it can and should be used.

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December Update

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December Update

Today we take a step back to see the big picture and how I think about my system for goal setting and evaluation, specifically as it relates to owning a small business. The end of the year is a really reflective time for me, and each year I sit down and review the personal goals and the career goals that I've set up for myself. I'm excited to share this special year's end update as we prepare for an incredible 2019 on The MarTech Podcast.

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Voice Search Week: How to Leverage the Power of Voice Search

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Voice Search Week: How to Leverage the Power of Voice Search

This week we're doing a deep dive into one of the fastest rising technologies that's impacting content marketers: voice search. Each day this week we're going to publish an episode that discusses what you need to know to build a voice-enabled marketing strategy. Joining us for Voice Search Week is Courtney Cox Wakefield, who is the co-author of Voice Search: The New Search Engine and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. We start the week with a conversation about the current landscape of the voice search industry.

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Community Week: The Value of Community for Marketers

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Community Week: The Value of Community for Marketers

Sponsored By Knit

This week we're going to do a deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're going to publish an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. Prior to her role at GoDaddy, Rachel has been a leader in community growth and management for a couple of little startups you might have heard of called Ebay and Facebook.

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Making Digital Marketing Work for Offline Businesses

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Making Digital Marketing Work for Offline Businesses

Sponsored By Knit

Today we're going to discuss how digital marketing practices are being integrated into brick and mortar retail brands. Joining us is John Rougeux, who is Vice President of Marketing at Skyfi, which is an emerging technology company that provides data analytics and marketing services to physical venues. Prior to working at Skyfii, John founded a SaaS startup and was part of the marketing team for a branch of Yum! brands, which was responsible for launching restaurants like Pizza Hut, KFC, and Taco Bell. In this episode, John is going to tell us about the landscape for brick and mortar companies and how traditional retail businesses are staying competitive with online brands.

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November Update: 50K Downloads @ $0.20 / DL

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November Update: 50K Downloads @ $0.20 / DL

Sponsored By Knit

In last month's update, we had the chance to celebrate reaching the 10,000 downloads per month goal, which was the original milestone we set out to reach on day one of the podcast. And before we turn our attention to our next set of goals, I wanted to bring up another exciting milestone. A few days ago, The MarTech Podcast hit the 50,000 total download mark. 

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Career Day: Marketing Operations with Jeff Shearer

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Career Day: Marketing Operations with Jeff Shearer

Sponsored By Knit

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops in his career. Joining us for career day is an expert in an often overlooked part of driving growth: marketing operations. Jeff Shearer is an independent marketing consultant based in Seattle, Washington, and prior to branching out on his own, Jeff held in-house marketing roles at a variety of tech-driven companies including Nintex and Expedia.

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Leveraging Guest Appearances on Podcasts to Boost Your Brand

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Leveraging Guest Appearances on Podcasts to Boost Your Brand

Sponsored By Knit

Today we discuss how to build your brand and leverage the power of people's audiences through podcast guesting. Joining us is Jeremy Ryan Slate, who's Co-Founder and CEO at Command Your Brand Media, which is a podcast publicity agency that gets thought leaders on top-rated podcasts. Jeremy has an extensive background as a writer and public speaker, and he's also the host of Create Your Own Life Podcast. Today, Jeremy's going to talk us through his agency's strategy for getting their customers onto top-tier podcasts.

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Why is marketing in China different than the US?

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Why is marketing in China different than the US?

Sponsored By Knit

Today we discuss how emerging technologies and manufacturing companies based in China are marketing themselves for international expansion. Joining us is Francis Bea, Founder and Managing Director of 11 International, which is a cross-border marketing and communications firm for VC-funded robotics, AI, and blockchain companies. 11 International helps companies establish a presence in new markets through the use of PR, influencer marketing, video production, and brand development. In Part 1 of our conversation, Francis is going to tell us about how the cultural differences between the United States and China create common problems and how companies that are trying to expand across borders tackle them.

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Career Day with Patrick Moran Head of Growth at Spotify

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Career Day with Patrick Moran Head of Growth at Spotify

Sponsored By Knit

In this episode we talk with Patrick Moran, Head of Growth Marketing at Spotify and a fast mover in the entertainment content world. Prior to his current role at Spotify, Patrick held -house marketing roles at Yik Yak, TiVo, and Netflix. Today we're excited to learn about the skills that this great marketer accumulated throughout the various stops on his career.

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Instagram Week: How to Create Content that Resonates

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Instagram Week: How to Create Content that Resonates

This week we're going to do a deep dive into one of the biggest and fastest growing channels for driving paid and organic reach: Instagram. Each day this week we're going to publish an episode that covers the landscape, features, and optimization strategies that help your IG profile drive business results. Joining us is Colton Bollinger, who is the founder and CEO at Jumper Media, an agency of strategic thinkers, marketers, developers, and designers who bring thousands of targeted new followers that convert into paying customers via Instagram.

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Career Day with a Titan of Modern Marketing Hiten Shah

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Career Day with a Titan of Modern Marketing Hiten Shah

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops in his career. Joining us today is a titan of modern marketing, Hiten Shah. Hiten is a serial entrepreneur and founder of marketing analytics, collaboration and visualization companies like KISSmetrics, Crazy Egg, and his current project, FYI, which is a tool that helps teams search and organize all of their documents in one place. In addition to his operating roles, Hiten is the creator of Quick Sprout marketing blog, The Startup Chat Podcast, and he's an advisor to over 50 startups.

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Boosting and Managing Your Brand's Reputation

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Boosting and Managing Your Brand's Reputation

Today we're going to discuss leveraging influencers and reviews to boost the visibility and credibility of your brand. Joining us is Joe Sinkwitz, Founder and CEO at Intellifluence, which is a SAAS tool that helps you discover the right influencers for your brand, pitch them, and get honest reviews that turn into sales. Joe has a wide set of experiences in SEO and creative digital solutions, and today he's going to walk us through his view of the importance of reviews and reputation management.

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