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Paige O'Neill - CMO of Sitecore 

Sitecore is a global leader in experience management software 


Paige O’Neill is the CMO of Sitecore, which is a global leader in experience management software that combines content management, commerce and customer insights. Prior to her current role, Paige held CMO and VP titles at seven different companies over a ten year span.

Show notes

Getting Into Marketing (02:12) 

I was a PHD student at NYU who left the program and went to work in high tech PR. Specifically, the IBM Internet division and I never looked back.

Early Experiences (03:59) 

I moved out to Silicon Valley and took a job working for Oracle in their public relations team. I was there for almost ten years. I had I think four or five completely different jobs while I was there, which is one of the reasons that I stayed so long. 

I was very fortunate to be able to make the move over to product marketing, which I think it's relatively difficult to do. I had very strong support at the time. 

I was very vocal about wanting to make this change and I talked to a number of executives that I had close relationships with. I spent some time really understanding how I needed to develop to be able to make that a reality.

Experience at Oracle (11:37) 

I think back every day on things that I learned at Oracle and still bring those things forward into almost every conversation.  I always found myself on executive projects that had high visibility and as those areas did well and as I performed well in that job, it just continued to unlock additional opportunities. And I think that contributed to the rapid career path and the growth that I was able to achieve.

Dealing With Ups and Downs (20:40) 

I have seen a lot during my career and now it is difficult to surprise me. Also, I have learnt that if all else fails it is not the end of the world. Things are never as bad as they seem. 

Current Role at Sitecore (23:33) 

I've been at Sitecore for about eight months now and I really love it here. Our new CEO, Mark Frost, is leading a really exciting growth and change across the company as we look to expand our markets. 

Facing Challenges (27:47) 

When I look back at my career, I realize that I was looking for role models. I was always very ambitious and I wanted to take on more responsibility and have bigger roles. And there were very few women to look at and emulate.

I think that initially, I probably adopted a much more masculine leadership style than I have today because I didn't really see any other way forward. Often I'd be the only woman on the management team. I certainly felt that in a big way in my first couple of jobs as a CMO.

Advice For Young Female Marketers (31:38) 

You have to speak up and you have to ask for what you want. Make your desires and your ambitions known. I think that women do themselves a disservice by waiting to be noticed. You have to ask for it at every stage of your career. I'm still asking for it.

Also, don’t be afraid to change into a different part of marketing or try to get experience or training in that area.