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Adrienne Buhmann - Head of Channel Partners for Google's Marketing Platform
Getting Into Marketing (02:17)
I graduated from Cornell University where I did industrial engineering. I wanted to go into optimization and a handful of other more industrial places.
I went to work for Accenture as a consultant. I didn’t know what I wanted to do next and I thought that this would be a great way to get experience on a variety of projects.
The Role at eBay (06:42)
When I first got to eBay, I did search marketing. It was very exciting because it is here that I realized that I can apply my engineering degree.
I liked being in a big company and I love having a structure in place. eBay is also an innovative company. At that time, our technology was changing, there's rapid innovation, and we were positioned in a team that could go after it.
Moving From One Channel To Another (08:53)
This was one of the most important milestones for me. It’s also the advice I would love to give others. Do not be afraid of change.
I was asked to move from search to display team. Embracing that project was a big pivotal moment for me.
The Experience at Trade Desk (16:47)
I was the Head of their Product Solutions at the time and it gave me great exposure to their CEO and CTO. I did things I never did before.
That was a really great experience. The challenging part was that the role was remote and I have realized that I wasn’t really a big fan of that.
Getting Into Google (19:15)
During that part of my life, I had gotten married and I craved more stability. I found that easier with a big company such as Google.
The perks at Google are amazing but I gotta be honest- I don’t get to use a lot of them.
When you are there, you still need to learn, do all the training and navigate everything.
Developing Internal Advocates (31:41)
Identify people in your company and cultivate relationships with them.
Advice For Young Female Marketers (33:19)
Navigating career is hard as there are other personal issues you have to deal with in life. Remember to take a break when you need to.
The other thing is - it's not always about climbing the ladder. You may get somewhere and realize that you might not like it. It's okay to say “I’m going to try this and I don’t like it. I’m going to do something different”.