Today we’re going to hear from a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode, he is going to tell us about his what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, and how social media influence helps some of the biggest brands in the world promote their products. This conversation and the role product placement has in an enterprise company’s marketing mix is especially fascinating.
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Today we hear from an expert in video advertising, Brian Bennett. Brian is the founder of Egami.tv, a video advertising marketplace that uses a semantic engine to match publishers looking to monetize their properties with relevant video content. Brian has a wealth of knowledge related to online advertising for every company from startup to large enterprises. In this episode he’s going to tell us about his company, give us an overview of the current landscape of the video advertising industry, and help you understand a what to expect and how much to pay when you start a video ad campaign.