Viewing entries tagged
technology

Branding for Omni-Channel eCommerce

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Branding for Omni-Channel eCommerce

Joining us today is Jack Haldrup, Founder and CEO at Dr. Squatch Soap Co., to talk about branding for omnichannel e-commerce businesses. Dr Squatch sells high-quality handmade products for men who live a demanding lifestyle and has been featured in Urban Outfitters, Birchbox, Men's Journal, The Bespoke Post, Grooming Lounge, and more. Listen/Read More

Jack Haldrup // Dr. Squatch Soap Co. : Website // LinkedIn 

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Best Practices for Creating Content Using Marketing Surveys

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Best Practices for Creating Content Using Marketing Surveys

Today we're talking about a marketing tactic that is both a user engagement and data collection strategy: marketing surveys. Joining us is Eli Schwartz, Director of Growth and SEO at Survey Monkey, which is the world's leading survey platform that enables big companies and small companies, including 98% of the fortune 500, to have conversations at scale with the people that matter most. Prior to his role in leading growth at Survey Monkey, Eli was an SEO-focused growth advisor for various startups including Zendesk, Quixey, and Quora. Today, Eli tells us how he uses marketing surveys to drive enterprise organizations away from their dependence on paid channels. Listen/Read More

Eli Schwartz // Survey Monkey --  Website // LinkedIn //  Twitter

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Agile Marketing Week: Applying Agile into the Marketing Operations

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Agile Marketing Week: Applying Agile into the Marketing Operations

Welcome to Agile Marketing Week on the MarTech podcast. We discuss the use of agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. This week we discuss five important topics: applying agile into the marketing operations, how to approach agile transformations, agile content and sustainable growth, how WebOps promote agility, and building an agile marketing stack.

Benjamin Shapiro // Benjshap LLC : Website // LinkedIn //  Twitter

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Facebook Week: Social Media Advertising Landscape

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Facebook Week: Social Media Advertising Landscape

Welcome to Facebook Week on the MarTech podcast. Each day this week we’re going to publish an episode that discusses what you need to know about launching, scaling, and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, President of AKvertise, a social media advertising agency that helps brands effectively reach their target audience through social advertising. Today we discuss the social media advertising landscape. 

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Email Week:  Writing Email that Converts into Business Results

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Email Week: Writing Email that Converts into Business Results

Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails. Their unmatched data footprint, real time alerts, and spam trap monitoring help their clients find and fix problems with their email outreach before they become an issue. Today we start with a discussion about the landscape of email as a marketing channel.

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Career Day: Leaving Corporate to Fight Against Fake News - Shiv Singh // Savvy Matters

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Career Day: Leaving Corporate to Fight Against Fake News - Shiv Singh // Savvy Matters

Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is Shiv Singh, the Founder and CEO of Savvy Matters - a consultancy that advises startups and Fortune 500 companies on marketing, innovation, and digital transformation. He’s also a co-author of the book ‘Savy - Navigating Fake Companies, Fake Leaders and Fake News’. Prior to his current role, Shiv worked for companies such as Razorfish and PepsiCo. 



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Career Day: Digital Marketing His Way from The Jersey Shore to L.A.

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Career Day: Digital Marketing His Way from The Jersey Shore to L.A.


Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is Steve Weiss, the founder of MuteSix - a growth agency focused on Facebook. Prior to his current role, Steve worked for companies such as PaeDae, AffNet, and HD Publishing Group. 

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Understanding the Programmatic Ad Buying Landscape

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Understanding the Programmatic Ad Buying Landscape

Joining us today is Danny Khatib, the founder of Granite Media, to talk about the programmatic ad buying landscape. Granite Media is a new media publisher that pairs quality storytelling with smart business practices and technology. Prior to his current role, Danny worked for Livingly Media and Time Warner. He holds an MBA in General Management from the Stanford Graduate School of Business. 



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Career Day: Hacking Your Way to SEO Stardom

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Career Day: Hacking Your Way to SEO Stardom

Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is an SEO specialist turned media mogul, John Shehata. John is VP of Audience Development at Conde Nast, a premier media company that attracts more than 100,000,000 consumers across its industry. Their clients including Vogue, Vanity Fair, Glamor, GQ, Architectural Digest, the New Yorker, and more. Prior to his role at Conde Nast, John held a variety of SEO and consulting roles, and most recently he was Executive Director of Search and Social at ABC News. John's had an amazing career and we're excited to talk to him about going from SEO Specialist to Executive at a major media company.

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ROI Generating Content Marketing Funnels

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ROI Generating Content Marketing Funnels

Joining us today is Dave Snyder, the CEO of CopyPress, to talk about ROI generating content marketing funnels. CopyPress is one of the most trusted content marketplaces online. Prior to his role at CopyPress, Dave has held operational and leadership roles across various verticals including SEO, search, social and product marketing. 

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Telemarketing Week: Why Telemarketing Isn't a Dirty Word

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Telemarketing Week: Why Telemarketing Isn't a Dirty Word

This week we dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us today is Mark Sullivan, the director of Demand Generation & Marketing Operations at CallRail. Mark is an experienced marketing leader laser-focused on scaling customer acquisition, retention, and monetization by building talented, fulfilling marketing teams. He’s also a contributor to VentureBeat, CMO.com, American Marketing Association, Street Fight, and Search Engine Journal.

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Career Day: Becoming a Forbes 30 under 30

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Career Day: Becoming a Forbes 30 under 30

Today we uncover the various skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Jon Chang, the Global Product Marketing Manager For IBM Watson Marketing. Recently, he’s been named to Forbes 30 under 30 list for marketing and advertising and he is an Adjunct Faculty of Social Media and Web Analytics at New York University. Prior to his current role, John worked at companies such as General Assembly, Kickstarter, and Stack Overflow. 

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