In today’s episode we discuss the current landscape and relevant players in the paid social space. Joining us is Soso Sazesh, Founder & CEO of Growth Pilots. Growth Pilots is a unique paid acquisition agency focused on high-growth companies to manage their paid social and paid paid search channels. Listen/Read More
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In today’s episode we discuss the data behind live events and why it's so valuable to marketers. Joining us is Jeff White, the Founder & CEO of Gravy Analytics. Prior to his current role, Jeff also founded companies such as mySBX and Blue Canopy. Listen /Read More
In today’s episode we discuss a pro's guide to buying MarTech software. Joining us is Henrik Becker, the director at Net-Results. Prior to his current role, Henrik was a marketing automation consultant and an in-house employee at a variety of SaaS startups. Listen/Read More
Joining us today is Josh Cary, an entrepreneur and Host of ‘Hidden Entrepreneur’ podcast show that helps business professionals and entrepreneurs unmask themselves, show up every day in situations as their true selves, and reach levels of success that they desperately crave. Listen/Read More
Joining us today is Jack Haldrup, Founder and CEO at Dr. Squatch Soap Co., to talk about branding for omnichannel e-commerce businesses. Dr Squatch sells high-quality handmade products for men who live a demanding lifestyle and has been featured in Urban Outfitters, Birchbox, Men's Journal, The Bespoke Post, Grooming Lounge, and more. Listen/Read More
Today we're talking about a marketing tactic that is both a user engagement and data collection strategy: marketing surveys. Joining us is Eli Schwartz, Director of Growth and SEO at Survey Monkey, which is the world's leading survey platform that enables big companies and small companies, including 98% of the fortune 500, to have conversations at scale with the people that matter most. Prior to his role in leading growth at Survey Monkey, Eli was an SEO-focused growth advisor for various startups including Zendesk, Quixey, and Quora. Today, Eli tells us how he uses marketing surveys to drive enterprise organizations away from their dependence on paid channels. Listen/Read More
Eli Schwartz // Survey Monkey -- Website // LinkedIn // Twitter
Welcome to Agile Marketing Week on the MarTech podcast. We discuss the use of agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. This week we discuss five important topics: applying agile into the marketing operations, how to approach agile transformations, agile content and sustainable growth, how WebOps promote agility, and building an agile marketing stack.
Welcome to Facebook Week on the MarTech podcast. Each day this week we’re going to publish an episode that discusses what you need to know about launching, scaling, and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, President of AKvertise, a social media advertising agency that helps brands effectively reach their target audience through social advertising. Today we discuss the social media advertising landscape.
Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails. Their unmatched data footprint, real time alerts, and spam trap monitoring help their clients find and fix problems with their email outreach before they become an issue. Today we start with a discussion about the landscape of email as a marketing channel.
Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is Shiv Singh, the Founder and CEO of Savvy Matters - a consultancy that advises startups and Fortune 500 companies on marketing, innovation, and digital transformation. He’s also a co-author of the book ‘Savy - Navigating Fake Companies, Fake Leaders and Fake News’. Prior to his current role, Shiv worked for companies such as Razorfish and PepsiCo.
Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is Steve Weiss, the founder of MuteSix - a growth agency focused on Facebook. Prior to his current role, Steve worked for companies such as PaeDae, AffNet, and HD Publishing Group.
Joining us today is Danny Khatib, the founder of Granite Media, to talk about the programmatic ad buying landscape. Granite Media is a new media publisher that pairs quality storytelling with smart business practices and technology. Prior to his current role, Danny worked for Livingly Media and Time Warner. He holds an MBA in General Management from the Stanford Graduate School of Business.
In today's Product Spotlight episode we get a guided tour of 'Marketing Automation Made Easy' Course. The course was created by Magnus Unemyr, a marketing automation consultant. In the past, Markus worked as a content manager for Atollic - a software company based in Sweden.
In today's monthly review, I discuss how we practice what we preach in the marketing of the MarTech Podcast. We're more than halfway through the first quarter of the year and recently hit a key milestone: our 100,000 download mark. Listen/Read More
Benjamin Shapiro // benjshap LLC -- Website // LinkedIn // Twitter
Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is an SEO specialist turned media mogul, John Shehata. John is VP of Audience Development at Conde Nast, a premier media company that attracts more than 100,000,000 consumers across its industry. Their clients including Vogue, Vanity Fair, Glamor, GQ, Architectural Digest, the New Yorker, and more. Prior to his role at Conde Nast, John held a variety of SEO and consulting roles, and most recently he was Executive Director of Search and Social at ABC News. John's had an amazing career and we're excited to talk to him about going from SEO Specialist to Executive at a major media company.
Joining us today is Dave Snyder, the CEO of CopyPress, to talk about ROI generating content marketing funnels. CopyPress is one of the most trusted content marketplaces online. Prior to his role at CopyPress, Dave has held operational and leadership roles across various verticals including SEO, search, social and product marketing.
In today's Product Spotlight episode we get a guided tour of SparkPost - one of the world’s largest and most complex email, text, and cross-channel messaging operations. Joining us for today's episode is Amie Durr - the Vice President of Product Management at SparkPost.
This week we dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us today is Mark Sullivan, the director of Demand Generation & Marketing Operations at CallRail. Mark is an experienced marketing leader laser-focused on scaling customer acquisition, retention, and monetization by building talented, fulfilling marketing teams. He’s also a contributor to VentureBeat, CMO.com, American Marketing Association, Street Fight, and Search Engine Journal.
Today we uncover the various skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Jon Chang, the Global Product Marketing Manager For IBM Watson Marketing. Recently, he’s been named to Forbes 30 under 30 list for marketing and advertising and he is an Adjunct Faculty of Social Media and Web Analytics at New York University. Prior to his current role, John worked at companies such as General Assembly, Kickstarter, and Stack Overflow.