Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, who is the founder of Groundwork Growth. Groundwork Growth is a Growth Consulting and Recruiting firm that focused on helping early-stage startups validate marketing channels and recruit the talent to drive scale. In this episode, Graham is going to tell us how he thinks about the difference between Growth and Marketing and the strategies he applies to drive results while keeping an eye on the big picture.
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Today we’re going to talk about B2B marketing with Doug Bell who is the VP of Marketing at this podcasts’ sponsor Searchmetrics. In this episode, Doug is going to tell us how he combines his previous experience in finance with his understanding of brand marketing, the customer segments he has developed, and how he thinks about matching the right products with the right customer.
Learn how to generate demand using email prospecting and Outreach with Kevin Warner, the CEO of Leadium.io. Outbound email marketing is a powerful tool for both startups and some of the most significant companies in the world. Hear Kevin describe some of the strategies, tactics, and benchmarks for effective email outreach.
Learn about Search Engine Optimization (SEO) from one of the world’s most renowned experts in driving organic growth. Jordan Koene is the General Manager of the US Market at Searchmetrics. In this episode of the MarTech podcast, he walks us through the toolkit he has developed to help startups and enterprise level companies use content & technology to create marketable assets that grow in value over time.