Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct mail service Gunderson Direct. Mike & his company have provided direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In this episode, he's going to give us an overview of the direct mail industry and walk us through the career experience that led him to start his own company.
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Today we’re going to hear from an expert in paid social advertising. Timothy Brown is the Paid Customer Acquisition Lead at Huckberry, online magazine & men’s fashion retailer. Huckberry is has gone from a bootstrapped startup to become an innovator in the digital commerce. In this episode, Tim is going to give walk us through some of the analysis and advertising strategies he uses to promote the Huckberry brand.