In today's episode it's just you and me, marketers, and I'm sharing an update on how the show has evolved over the past several months. As we come to the end of our first quarter of production, we're going to talk about how this show is tracking, and some of the data we've gathered through marketing this show. We'll also discuss how we've applied insights from our guests on the podcast.
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As consumers continue to shift their listening behaviors from terrestrial radio to streaming digital content, podcast advertising has become the fastest growing industries in the Martech space. Kris Smith, a podcast industry vet & the founder of the self-service podcast advertising platform Knit Audio, walks us through how to use his platform to promote this content and brands by dynamically inserted audio ads into podcasts.