Today we recap the evolution of the MarTech Podcast over the past six months and review how we're tracking toward the goals we set for ourselves. We discuss the areas of scaling our audience, lowering cost per acquisition, and monetizing the show. Listen to the thorough breakdown and find out how we practice what we preach in this September update.
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Today, Benjamin gives us the five-month MarTech Podcast Update and outlines how he practices what he preaches in the marketing of this show. He starts by recapping the goals for this quarter (scaling the audience, developing organic growth, and monetization), and then discusses how certain priorities have shifted along the way. Get a glimpse behind the curtain of one of the most popular and top-ranked podcasts in the MarTech space.
Today, Benjamin Shapiro gives us the July 2018 MarTech Podcast update, which marks the fourth month of the show. Benjamin reveals the data behind the show's growth and details his third-quarter goals, which involve scaling, lowering cost per download (via organic growth channels), and developing a clear strategy for monetization. Here are the real numbers behind growing a podcast to 10,000 downloads and beyond.
Today we hear from an expert in video advertising, Brian Bennett. Brian is the founder of Egami.tv, a video advertising marketplace that uses a semantic engine to match publishers looking to monetize their properties with relevant video content. Brian has a wealth of knowledge related to online advertising for every company from startup to large enterprises. In this episode he’s going to tell us about his company, give us an overview of the current landscape of the video advertising industry, and help you understand a what to expect and how much to pay when you start a video ad campaign.