Viewing entries tagged
martech

Exit Paths for Bootstrapped MarTech Founders

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Exit Paths for Bootstrapped MarTech Founders

Today we discuss the market and the opportunities for bootstrapped MarTech companies with Steve Reardon, CEO at ASG MarTech, which is a unique software business that buys, builds, and operates market leading vertical SaaS companies. In Part 1 of our conversation, Steve tells us why his company is focused on helping bootstrapped companies thrive and survive. Listen

Steve Reardon // ASG MarTech - Website // LinkedIn // Twitter

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What Impact Will the 2020 Election Have on Social Media & Marketing?

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What Impact Will the 2020 Election Have on Social Media & Marketing?

In today's Ask Me Anything we talk marketing strategy and execution with Anthony Coppedge, Independent Agile Marketing Consultant. We address specific challenges in marketing and ask "what impact will the 2020 election have on marketing"? Anthony and I chat about the impact that social media backlash will have on marketers. This is an episode you don't want to miss.. Listen

Anthony Coppedge // Agile Marketing Consultant - Website // LinkedIn // Twitter

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The Enterprise B2B SAAS Digital Marketing Playbook

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The Enterprise B2B SAAS Digital Marketing Playbook

Today we're going to discuss a topic that's near and dear to my heart as a marketing consultant: B2B enterprise marketing. Joining us is Greg Poirier, President at CloudKettle, which is a consultancy that specializes in helping B2B SAAS companies build and optimize the revenue stack from demand generation to renewals. In Part 1 of our conversation, Greg tells us about some of the marketing trends he sees in the enterprise of B2B marketing space.. Listen

Greg Poirier // CloudKettle - Website // LinkedIn

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Branding Hill City: Gap Inc's Men's Apparel Startup

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Branding Hill City: Gap Inc's Men's Apparel Startup

Joining us today is Eric Toda, a Marketing Executive who's worked at some of the world's highest profile brands including Facebook, Nike, Snap, and Airbnb. Eric is currently Head of Marketing at Hill City, which is a men's active apparel brand owned by Gap, Inc. In this episode, Eric walks us through his approach to launching a new brand within a large company. Listen

Eric Toda // Gap Inc (Hill City) - Website // LinkedIn // Twitter

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Handling Transitions at Growth Stage Companies

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Handling Transitions at Growth Stage Companies

Today we learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Adam Sinnett, a marketing leader who recently accepted the role of Director of Demand Gen at Amperity. Amperity is an identity platform that helps the world's most beloved brands take control of their customer data. Listen

Adam Sinnett // Amperity - Website // LinkedIn

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Eye Tracking Applications for Marketing Research

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Eye Tracking Applications for Marketing Research

Today we're going to talk about an innovative style of conducting marketing research: eye tracking. Joining us is Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro, which helps businesses, researchers, and other professionals gain quality insights into human behavior with world leading eye tracking, hardware analysis, software, and research consultancy services. Listen

Mike Bartels // Tobii Pro - Website // LinkedIn

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Why companies Invest in Pre-Sale Data Collection & Enrichment

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Why companies Invest in Pre-Sale Data Collection & Enrichment

Joining us to discuss best practices for procurement and use of buyer intelligence data is Katie Bullard, President and Chief Growth Officer at DiscoverOrg, which provides a constant stream of highly accurate and actionable company contact and buyer intelligence data that can be used to find, connect with, and sell to target buyers more effectively. Listen

Katie Bullard // DiscoverOrg - Website // LinkedIn

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Choosing the Right Marketing Agency

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Choosing the Right Marketing Agency

Bruno Gralpois joins us to discuss how to evaluate and choose the right marketing agency and manage agency partners. Bruno is Co-Founder and Principle at Agency Mania Solutions, a fast growing technology and services firm specializing in helping the world’s largest advertisers and their marketing/procurement organizations realize the transformational value of strategically managed agency partnerships. Listen

Bruno Gralpois // Agency Mania Solutions - Website // LinkedIn // Twitter

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Mobile Marketing Week

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Mobile Marketing Week

This week we’re diving deep into the topic of mobile marketing with Barry Nolan, Chief Strategy Officer at SWRVE, a mobile marketing and customer engagement platform that processes richer, real-time data that allows brands to respond with more relevance to the action and intent of customers in real-time. Listen

Barry Nolan // SWRVE - Website // LinkedIn

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AMA: Marketing Local Services & Solving for Chronic Back Pain

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AMA: Marketing Local Services & Solving for Chronic Back Pain

Joining us for today's Ask Me Anything is Rachel Lanzerotti, a certified Yoga Therapist and Creator of the REST Method for pain recovery, which utilizes therapeutic movement to strengthen, soften, stabilize, and release (with careful attention to unrecognized habits that are contributing to their pain/fatigue). Her evidence-based approach in working with clients has been researched by multiple National Institutes of Health-sponsored studies, and she's been published in numerous journals and periodicals including Stanford Magazine. Listen

Rachel Lanzerotti // REST Method - Website // LinkedIn

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