This week we're going to talk about the growing complexity of managing a multichannel e-commerce brand. With us today is Ben Hebert, founder of Natural Stacks, a nutritional products brand delivering optimal performance with open source formulas. The Natural Stacks brand is available in various e-commerce channels like Amazon and eBay, and in addition to their own Shopify store, they also sell certain products on Facebook. Ben will start off by walking us through how he plans and prioritizes his Omni-Channel approach to e-commerce.
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Today we’re going to focus our attention on a company that some people think is taking over the world -- Amazon. With us today is Adam Weiler, founder of Sunken Stone, a performance-based Amazon Management Agency with over 10 years of experience. In this episode, Adam is going to talk about how he became an Amazon Marketplace expert, how the platform has changed over time, and the types of companies that are finding success.
Today we’re going to hear from an expert in paid social advertising. Timothy Brown is the Paid Customer Acquisition Lead at Huckberry, online magazine & men’s fashion retailer. Huckberry is has gone from a bootstrapped startup to become an innovator in the digital commerce. In this episode, Tim is going to give walk us through some of the analysis and advertising strategies he uses to promote the Huckberry brand.