Viewing entries tagged
customer segmentation

Effective B2B Marketing Channels, Segments, & Strategies

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Effective B2B Marketing Channels, Segments, & Strategies

Today we’re going to talk about B2B marketing with Doug Bell who is the VP of Marketing at this podcasts’ sponsor Searchmetrics. In this episode, Doug is going to tell us how he combines his previous experience in finance with his understanding of brand marketing, the customer segments he has developed, and how he thinks about matching the right products with the right customer.

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eCommerce Secrets that Get Paid Social Ads to Perform

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eCommerce Secrets that Get Paid Social Ads to Perform

Today we’re going to hear from an expert in paid social advertising. Timothy Brown is the Paid Customer Acquisition Lead at Huckberry, online magazine & men’s fashion retailer. Huckberry is has gone from a bootstrapped startup to become an innovator in the digital commerce.  In this episode, Tim is going to give walk us through some of the analysis and advertising strategies he uses to promote the Huckberry brand.

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Welcome to the Martech Podcast

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Welcome to the Martech Podcast

Welcome to the first episode of the MarTech. In this podcast you will hear the stories of world-class marketers that use technology to drive business results and achieve career success. We are going to unearth the real-world experiences of some of the brightest minds in the MarTech space, so you can learn tools, tips, and tricks that they’ve learned in their careers.

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