Today we're going to talk about an exciting topic that will likely shape the future of digital marketing. Joining us is Magnus Unemyr, who is a marketing automation consultant and the author of Data Driven Marketing with Artificial Intelligence. Magnus is a former Internet of Things software developer turned internet marketer and consultant who supports his client with inbound content marketing, sales funnels, and marketing tool automation. In this episode, Magnus is going to give us an overview of marketing automation, some of its best practices, and the tools being used to drive efficiency and growth.
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As consumers continue to shift their listening behaviors from terrestrial radio to streaming digital content, podcast advertising has become the fastest growing industries in the Martech space. Kris Smith, a podcast industry vet & the founder of the self-service podcast advertising platform Knit Audio, walks us through how to use his platform to promote this content and brands by dynamically inserted audio ads into podcasts.
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