Today, Benjamin Shapiro gives us the July 2018 MarTech Podcast update, which marks the fourth month of the show. Benjamin reveals the data behind the show's growth and details his third-quarter goals, which involve scaling, lowering cost per download (via organic growth channels), and developing a clear strategy for monetization. Here are the real numbers behind growing a podcast to 10,000 downloads and beyond.
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Today your host, Benjamin Shapiro, is giving us an update on how the MarTech podcast has been grown in its first two months and how the show beat its goal of 1,000 downloads per month by 50%. He'll walk through the marketing channels and data used to understand why and how the MarTech podcast has grown.
Today we hear from an expert in video advertising, Brian Bennett. Brian is the founder of Egami.tv, a video advertising marketplace that uses a semantic engine to match publishers looking to monetize their properties with relevant video content. Brian has a wealth of knowledge related to online advertising for every company from startup to large enterprises. In this episode he’s going to tell us about his company, give us an overview of the current landscape of the video advertising industry, and help you understand a what to expect and how much to pay when you start a video ad campaign.