Viewing entries tagged
Technology

Instagram Week: How to Create Content that Resonates

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Instagram Week: How to Create Content that Resonates

This week we're going to do a deep dive into one of the biggest and fastest growing channels for driving paid and organic reach: Instagram. Each day this week we're going to publish an episode that covers the landscape, features, and optimization strategies that help your IG profile drive business results. Joining us is Colton Bollinger, who is the founder and CEO at Jumper Media, an agency of strategic thinkers, marketers, developers, and designers who bring thousands of targeted new followers that convert into paying customers via Instagram.

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Career Day with a Titan of Modern Marketing Hiten Shah

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Career Day with a Titan of Modern Marketing Hiten Shah

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops in his career. Joining us today is a titan of modern marketing, Hiten Shah. Hiten is a serial entrepreneur and founder of marketing analytics, collaboration and visualization companies like KISSmetrics, Crazy Egg, and his current project, FYI, which is a tool that helps teams search and organize all of their documents in one place. In addition to his operating roles, Hiten is the creator of Quick Sprout marketing blog, The Startup Chat Podcast, and he's an advisor to over 50 startups.

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Data-Driven PR Strategies to Build Your Brand

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Data-Driven PR Strategies to Build Your Brand

This week we're going to discuss a channel of marketing that most people do not associate with technology: Public Relations. Joining us is Lindsay Stuart, who is the Vice President of Business Intelligence at the Max Borges Agency, which is a consumer technology-focused PR firm. Lindsey and her team have developed data-driven marketing strategies that combine media relations, influencer relations, and social media to drive brand results. In this episode, Lindsey explains her approach to using data to generate brand buzz.

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Using Direct Mail to Reach Consumers at Home & Work

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Using Direct Mail to Reach Consumers at Home & Work

Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct mail service Gunderson Direct. Mike & his company have provided direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In this episode, he's going to give us an overview of the direct mail industry and walk us through the career experience that led him to start his own company.

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Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing

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Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing

Today we’re going to talk about life-cycle marketing. Erik Huberman is the Founder and CEO of Hawke Media, a marketing consultancy that has grown from a niche practice to a plug-and-play marketing solution. Hawke Media serves clients that range from startup, growth-stage companies to the Fortune 500. In this episode, Erik is going to walk us through his company’s approach to creating setting expectations, campaign evaluation, and nurturing leads.

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