Viewing entries tagged
Marketing

Data-Driven PR Strategies to Build Your Brand

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Data-Driven PR Strategies to Build Your Brand

This week we're going to discuss a channel of marketing that most people do not associate with technology: Public Relations. Joining us is Lindsay Stuart, who is the Vice President of Business Intelligence at the Max Borges Agency, which is a consumer technology-focused PR firm. Lindsey and her team have developed data-driven marketing strategies that combine media relations, influencer relations, and social media to drive brand results. In this episode, Lindsey explains her approach to using data to generate brand buzz.

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Marketing to Millennials: Snapchat, Instagram & Beyond

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Marketing to Millennials: Snapchat, Instagram & Beyond

Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. In this episode, Kate is going to give us an overview of how she became an expert in Millenial marketing and talk about some of the key takeaways from her book.

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Using Direct Mail to Reach Consumers at Home & Work

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Using Direct Mail to Reach Consumers at Home & Work

Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct mail service Gunderson Direct. Mike & his company have provided direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In this episode, he's going to give us an overview of the direct mail industry and walk us through the career experience that led him to start his own company.

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Effective B2B Marketing Channels, Segments, & Strategies

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Effective B2B Marketing Channels, Segments, & Strategies

Today we’re going to talk about B2B marketing with Doug Bell who is the VP of Marketing at this podcasts’ sponsor Searchmetrics. In this episode, Doug is going to tell us how he combines his previous experience in finance with his understanding of brand marketing, the customer segments he has developed, and how he thinks about matching the right products with the right customer.

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Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing

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Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing

Today we’re going to talk about life-cycle marketing. Erik Huberman is the Founder and CEO of Hawke Media, a marketing consultancy that has grown from a niche practice to a plug-and-play marketing solution. Hawke Media serves clients that range from startup, growth-stage companies to the Fortune 500. In this episode, Erik is going to walk us through his company’s approach to creating setting expectations, campaign evaluation, and nurturing leads.

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