This week we're doing a deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day we're going to publish an episode that covers how you can target, reach, create, and market influencer content. Joining us for Influencer Week is Dmitry Dragilev, Founder of JustReachOut.io, which is an SAAS tool that helps businesses get exposure through press coverage without the help of PR firms.
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This week we're going to discuss a channel of marketing that most people do not associate with technology: Public Relations. Joining us is Lindsay Stuart, who is the Vice President of Business Intelligence at the Max Borges Agency, which is a consumer technology-focused PR firm. Lindsey and her team have developed data-driven marketing strategies that combine media relations, influencer relations, and social media to drive brand results. In this episode, Lindsey explains her approach to using data to generate brand buzz.