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Business to business

Effective B2B Marketing Channels, Segments, & Strategies

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Effective B2B Marketing Channels, Segments, & Strategies

Today we’re going to talk about B2B marketing with Doug Bell who is the VP of Marketing at this podcasts’ sponsor Searchmetrics. In this episode, Doug is going to tell us how he combines his previous experience in finance with his understanding of brand marketing, the customer segments he has developed, and how he thinks about matching the right products with the right customer.

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