Monthly Update: Modifying the plan to focus on organic growth

Quotes

• “We're also going to evaluate the opportunity of building a podcast network beyond just the MarTech podcast.” - Ben

• “Our goal was to reach $100,000 in sponsorship revenue and we even managed to exceed it.” - Ben

• “We plan to build a Facebook group for people to interact with the guests on our show.” - Ben

• “We are toying around with building a Slack channel to see if we can get people to participate in an ongoing conversation about the MarTech podcast.” - Ben

• “We are having a hard time having our cost per acquisition low enough.” - Ben

• “This month we invested $7000 in Knit advertising platform.” - Ben

• “Our upcoming strategy will be cultivating organic growth channels.” - Ben

• “Although the primary driver of the business is audio, we are going to focus a lot more on the SEO.” - Ben

• “Were gonna be using the Searchmetrics tool for our SEO efforts.” - Ben

• “Our focus is also to build relationships with other podcasters and influencers.” - Ben

• “We havent done a great job building the analytics for the MarTech podcast.” - Ben