CMO Week: The CMO playbook to changing industries

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• Part 1CMO Week: From Star Trek to being Taco Bell’s CMO

  Joining us today for the first installment of CMO week is Kip Knight, Founder of CMO Coaches, which is a team of former CMO's who work with aspiring marketing leaders. In today's episode, we learn about the skills accumulated and the lessons learned from this great marketer throughout the various stops on his career. In addition to founding CMO Coaches, Kip is also an operating partner at Thomvest Ventures - a $300m cross-stage venture capital fund based in San Francisco. Other companies that Kip has worked for include PepsiCo, eBay, H&R Block, and Taco Bell.

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• Part 2CMO Week: Finding the Joy In Marketing Banking, Insurance & Health Care

  This week we're talking to five CMOs to understand how they navigate their way up the corporate ladder to become some of the most prominent marketers in the world. Joining us for the second installment of the CMO Week is Alan Gellman from CMO Coaches. Today we learn about the skills accumulated and the lessons learned from this great marketer throughout the various stops on his career. Alan is CMO at Credible, which is a lending marketplace that brings simplicity, choice, and unbiased support to all of life's important financial decisions. Prior to his current role, Alan worked as the CMO at Esurance, and as SVP of Digital Marketing at Wells Fargo. He's been named by Business Insider as one of “The 50 Most Innovative CMOs in the World

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• Part 3CMO Week: Becoming the CMO of Facebook

  This week we're talking to five CMOs to understand how they've navigated their way up the corporate ladder to become some of the most prominent marketers in the world. Joining us today for the third installment of CMO Week is one of my marketing role models, Gary Briggs. Gary is a Board Member at Petco and Etsy and the former Chief Marketing Officer at Facebook. Prior to his work leading the marketing team at Facebook, Gary held executive marketing roles at Google, IBM, Ebay, and Pepsi.

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  Part 4CMO Week: The CMO playbook to changing industries

  Today we continue our series of conversations with another great CMO to understand how they navigated their way up the corporate ladder to become one of the most prominent marketers in the world. Joining us for the fourth installment of CMO Week is Mike Linton from CMO Coaches. Mike is Enterprise Chief Marketing Officer at Farmers Insurance Group of Companies, and he’s on the Board of Directors of Capella Education Company, The Wine Group, Allen Edmonds Shoe Company, and Peet's Coffee. Prior to these roles, Mike was CMO at eBay and Best Buy.

• Part 5CMO Week: Busting Taboos in the Personal Care Industry

  Today, in the final installment of CMO Week on the MarTech Pod, we talk with Kelly Brezoczky, who is Founder and Executive Director at Healthy Mature Living Foundation and Guest Lecturer at Stanford Byers Center for Biodesign. Prior to her current roles, Kelly was CEO at Butterfly Health and Marketing Director at Proctor & Gamble.

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