Click to Subscribe:
Kelly Brezoczky - Founder of Healthy Mature Living Foundation
Healthy Mature Living Foundation is a private foundation that advocates for mature health and wellness
Prior to her role as Executive Director at Healthy Mature Living Foundation, Kelly was CEO at Butterfly Health and Marketing Director at Proctor & Gamble. Kelly is a dedicated consumer health innovator and has co-authored two peer-reviewed papers in the International Journal of Clinical Practice.
Getting Into Marketing (03:04)
My career interests were oriented towards public services for a very long time. When I went to college, I thought that I’d be pursuing a career in the foreign service. After a couple of political internships, I have shifted gears looking at a career in business. I landed upon the brand management training program by the Procter and Gamble. Once I’ve set my sights on that, I have never looked back.
Procter And Gamble Experience (05:30)
I had an interest in consumer health, so I asked if I could be placed on a certain business. I started on Always business, which was an incredible business at the time. There was momentum on the business when I joined and the company had just launched their first entry point product.
One of the first lessons that I’ve learned here is that you have to be open to your customers and that you need to own the value proposition with your customer and consumer.
This experience was fundamental for my career.
At Procter and Gamble, it’s very typical to work on a couple of businesses before moving into a brand manager role.
International Experience (13:37)
I went to Procter and Gamble with the vision that I would have the opportunity to work abroad. When that opportunity came - to be part of the mainland China First Management Team, I was incredibly excited about it.
During the time I was there we went from zero to half a billion dollars. We had a management team so we were able to maintain our continuity.
The P&G Success in China (15:33)
Figuring out the winning value proposition for your consumer isn’t always a marketing message. In the case of China, the value proposition piece was very important. The Chinese were very interested in international brands.
A few times in my career, we were actually stripping down our product to a much more bare-bones product than what it was, simply because we had to get to the right value and cost to be successful.
The Next Steps In The Career (18:19)
After five years in China, I took a gap year. After it, I took all of my P&G experience and then struck out on my own doing consulting for companies which were at the intersection of ‘health and science technology meets consumer’.
Health And Science Consulting Business (19:25)
I loved working in the healthcare business at P&G. I had the opportunity to work with the FDA but also with a lot of nutritionists. It’s a sector of business that I’ve had a personal affinity towards.
Often when you get it right, you really have the opportunity to make a difference in someone’s wellbeing.
The good thing is that our consulting business was based in the Bay Area where there are a plethora of healthcare startups. They are well funded from a venture perspective.
Life As a Consultant (22:59)
Consulting allowed me some flexibility to do the work I love to do. But also to do it in a way that didn’t require that sort of 24/7 commitment that often comes with the Senior Executive C level roles.
Advice For Younger Women in Marketing (25:23)
I have been very fortunate to have great mentors across my entire career. They were equally split, men and women.
The role of mentors is very important.
Many women were brought up with the idea that ‘you can have it all’. So my second statement and a more controversial one is - You can have it all, but not at the same time.
Starting a Company (29:09)
It was an experience of a lifetime for someone who started in brand management to actually create a product. We developed a product for a condition that affects 20 million people.
Current Endeavours (37:50)
With Butterfly Health, we simply ran out of capital and the business was essentially sold to another consumer products company in 2016. Since then, I have been doing some guest lecturing at Stanford Byers Center for Biodesign.
I also started a non-profit called Healthy Mature Living Foundation with the sole objective of supporting some of these taboo health needs.