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The non-quantifiable goals for us this year are to understand who our listeners are, mitigate risk by cultivating new growth channels, and evaluating the opportunity for us to build a new podcast network.
Things We Are Doing To Accomplish Those Goals (02:29)
As far as learning our audience, we're increasing a lot of the engagement that we've been doing recently.
We just launched a newsletter a couple of weeks ago and we are starting to think about the content we are creating and how we can make it more meaningful to our audience.
In the back end, we're still continuing to build processes and make structure around how to really execute with a growing team week over week.
In terms of our quantifiable goals this year, we want to reach 100,000 downloads per month before the end of the year.
We're also thinking about creating a podcast network, which means that we're thinking about scaling a new podcast and potentially reviving an old one.
In April it looks like we're going to be landing somewhere right around the 30,000 downloads per month mark. This is a new milestone for us.
We invested a total of $4,500 in the marketing channels.
When we think about how many new downloads we drove, we landed right around 75 cents per new download. That's a new record for us in terms of cost efficiency.
If you're a podcast advertiser and you haven't started testing the Knit platform, I cannot recommend it highly enough.
Todd’s Role in MarTech Podcast (08:56)
My major responsibilities kick in after the guest interview has been recorded.I will receive and audio file and I'll work with my team to have transcribed. From there, we'll take that transcription and we'll start to pull out some of the major pieces of content that we think are most useful for our audience.
We'll use that content to build a web page that features each episode and some of the information about our guests.
We use Art19 as our syndication platform and Temi as our transcription tool.
Coordination With Guests (11:15)
After the interview has been recorded, a file of the edited audio is available. I'll reach out to our guests and I'll give them that preview of the episode and then ask if there are any suggestions or if they would like anything to be changed.
We use a tool called Mixmax, which allows us to store various templates that capture the main message that we want to send to our guests.
I'll take the email templates from Mixmax and I'll populate the information that we need to send to each individual guests. Those are driven by or inspired by the message that Ben has always used in the initial guest outreach. When I'm actually sending the messages through Mixmax, there’s Ben signature on it.