Developing Your Career in Marketing and Technology

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Developing Your Career in Marketing and Technology

Today we're going to discuss career development in marketing and technology with Jeffrey Ouyang, who is the manager of paid acquisition at Zumper, a real estate rental search engine. Prior to working at Zumper, Jeffrey has worked in a variety of different marketing roles for various startups in Silicon Valley, building out his toolkit along the way.  

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How Marketers Can Sell Expertise with Confidence

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How Marketers Can Sell Expertise with Confidence

This week we're talking with Liston Whitherill, who is a sales trainer and coach for consultants. Liston is the founder of Liston.io, which helps consultants sell with confidence, win their dream clients, and leave the pressure and awkwardness of selling behind. In this episode, Liston is going to walk us through why more marketers are choosing to work as professional service providers and some of the primary issues facing marketing consultants.

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Career Day: Will Wong // VP of Marketing at Disney Streaming Services

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Career Day: Will Wong // VP of Marketing at Disney Streaming Services

Today is the first episode of our Career Day content franchise. Instead of doing a deep dive into a single channel of marketing, we're going to learn from great marketers throughout the various stops in their careers. With us today is Will Wong, who is a full stack marketer and the VP of marketing for Disney streaming services. Prior to his current role, Will has worked as a growth marketer for the likes of Ebay, Etsy, Twitch, Dropbox. He also launched Mission Street, which is his professional marketing service consultancy. 

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Multimedia Content Production and Storytelling Through Podcasting

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Multimedia Content Production and Storytelling Through Podcasting

This week we talk about multimedia content production and syndication with Michael Green, the founder of Unfold Productions and the creator of People Behind the Science Podcast. Unfold Productions is an audio and visual digital media shop, which specializes in identifying and rapidly building communities through media. In today’s episode, Michael tells us how and why enterprise level companies are creating their own podcasts and using them as a marketing channel.

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Product Search vs Product Comparison

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Product Search vs Product Comparison

Today we’re going to hear from an e-commerce and product search expert, Nii Ahene. Nii is the Co-Founder and COO of CPC Strategy, an agency that helps companies like Reef Sandals, Invicta Watches, and 7th Generation Cleaning Supplies to optimize their performance marketing efforts on Amazon, Google, and Facebook. In this episode, Nii's going to talk about his career experience and what led him to start his own agency, and also give us an overview of the trends in the product search industry. 

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10,000 Total Downloads (July 2018 Update)

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10,000 Total Downloads (July 2018 Update)

Today, Benjamin Shapiro gives us the July 2018 MarTech Podcast update, which marks the fourth month of the show. Benjamin reveals the data behind the show's growth and details his third-quarter goals, which involve scaling, lowering cost per download (via organic growth channels), and developing a clear strategy for monetization. Here are the real numbers behind growing a podcast to 10,000 downloads and beyond. 

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Perfecting An Omni-Channel eCommerce Strategy

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Perfecting An Omni-Channel eCommerce Strategy

This week we're going to talk about the growing complexity of managing a multichannel e-commerce brand. With us today is Ben Hebert, founder of Natural Stacks, a nutritional products brand delivering optimal performance with open source formulas. The Natural Stacks brand is available in various e-commerce channels like Amazon and eBay, and in addition to their own Shopify store, they also sell certain products on Facebook. Ben will start off by walking us through how he plans and prioritizes his Omni-Channel approach to e-commerce. 

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Conversion Rate Optimization

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Conversion Rate Optimization

Today we’re going talk about the growing complexity of managing a multichannel e-commerce brand. With us this week is Justin Christianson, co-founder of Conversion Fanatics, which is a full-service conversion rate optimization agency. Conversion Fanatics has worked with companies like Hertz, Paypal, Bert’s Bees, and in this episode, Justin is going to talk about his approach to creating an effective conversion rate optimization plan.

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How to Podcast Week

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How to Podcast Week

This week we're going to talk about a marketing medium that is obviously near and dear to my heart: podcasting. Our guest Carey Green is joining us all week to discuss starting and growing podcasts, and he'll enlighten us with an overview of the current podcasting landscape. Carey is the founder of Podcast Fast Track, a podcast production agency that helps podcasters have all levels automate their podcasting efforts. Today he's giving us the first of five keys of building a successful podcast. 

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Going From 0 to 5,000 Downloads In 3 Months (June Update)

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Going From 0 to 5,000 Downloads In 3 Months (June Update)

In today's episode it's just you and me, marketers, and I'm sharing an update on how the show has evolved over the past several months. As we come to the end of our first quarter of production, we're going to talk about how this show is tracking, and some of the data we've gathered through marketing this show. We'll also discuss how we've applied insights from our guests on the podcast.

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How Amazon Took Over the eCommerce World

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How Amazon Took Over the eCommerce World

Today we’re going to focus our attention on a company that some people think is taking over the world -- Amazon. With us today is Adam Weiler, founder of Sunken Stone, a performance-based Amazon Management Agency with over 10 years of experience. In this episode, Adam is going to talk about how he became an Amazon Marketplace expert, how the platform has changed over time, and the types of companies that are finding success.

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Marketing to Millennials: Snapchat, Instagram & Beyond

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Marketing to Millennials: Snapchat, Instagram & Beyond

Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. In this episode, Kate is going to give us an overview of how she became an expert in Millenial marketing and talk about some of the key takeaways from her book.

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Using Direct Mail to Reach Consumers at Home & Work

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Using Direct Mail to Reach Consumers at Home & Work

Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct mail service Gunderson Direct. Mike & his company have provided direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In this episode, he's going to give us an overview of the direct mail industry and walk us through the career experience that led him to start his own company.

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How We Beat Our Podcast Download Goal by 50% (Month 2 Update)

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How We Beat Our Podcast Download Goal by 50% (Month 2 Update)

Today your host, Benjamin Shapiro, is giving us an update on how the MarTech podcast has been grown in its first two months and how the show beat its goal of 1,000 downloads per month by 50%. He'll walk through the marketing channels and data used to understand why and how the MarTech podcast has grown.

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The Differences Between Growth & Traditional Marketing

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The Differences Between Growth & Traditional Marketing

Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, who is the founder of Groundwork Growth. Groundwork Growth is a Growth Consulting and Recruiting firm that focused on helping early-stage startups validate marketing channels and recruit the talent to drive scale. In this episode, Graham is going to tell us how he thinks about the difference between Growth and Marketing and the strategies he applies to drive results while keeping an eye on the big picture.

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Effective B2B Marketing Channels, Segments, & Strategies

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Effective B2B Marketing Channels, Segments, & Strategies

Today we’re going to talk about B2B marketing with Doug Bell who is the VP of Marketing at this podcasts’ sponsor Searchmetrics. In this episode, Doug is going to tell us how he combines his previous experience in finance with his understanding of brand marketing, the customer segments he has developed, and how he thinks about matching the right products with the right customer.

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Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing

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Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing

Today we’re going to talk about life-cycle marketing. Erik Huberman is the Founder and CEO of Hawke Media, a marketing consultancy that has grown from a niche practice to a plug-and-play marketing solution. Hawke Media serves clients that range from startup, growth-stage companies to the Fortune 500. In this episode, Erik is going to walk us through his company’s approach to creating setting expectations, campaign evaluation, and nurturing leads.

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eCommerce Secrets that Get Paid Social Ads to Perform

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eCommerce Secrets that Get Paid Social Ads to Perform

Today we’re going to hear from an expert in paid social advertising. Timothy Brown is the Paid Customer Acquisition Lead at Huckberry, online magazine & men’s fashion retailer. Huckberry is has gone from a bootstrapped startup to become an innovator in the digital commerce.  In this episode, Tim is going to give walk us through some of the analysis and advertising strategies he uses to promote the Huckberry brand.

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Brand Integration, Product Placement & Influencer Marketing

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Brand Integration, Product Placement & Influencer Marketing

Today we’re going to hear from a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode, he is going to tell us about his what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, and how social media influence helps some of the biggest brands in the world promote their products. This conversation and the role product placement has in an enterprise company’s marketing mix is especially fascinating.

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How fast can a podcast grow in 1 month?

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How fast can a podcast grow in 1 month?

Welcome back to the MarTech podcast. It’s just you and me today marketers. In today’s episode, I give you an update on how this show is growing and how we are are putting some of the learnings that we’ve gathered from our first few episodes into practice. We are now one month into the production of this podcast, and I want to let you our listeners behind the curtain so you can see how we put what we practice what we preach in the promotion of this show.

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