Telemarketing Week: Why Telemarketing Isn't a Dirty Word

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Telemarketing Week: Why Telemarketing Isn't a Dirty Word

This week we dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us today is Mark Sullivan, the director of Demand Generation & Marketing Operations at CallRail. Mark is an experienced marketing leader laser-focused on scaling customer acquisition, retention, and monetization by building talented, fulfilling marketing teams. He’s also a contributor to VentureBeat, CMO.com, American Marketing Association, Street Fight, and Search Engine Journal.

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Career Day: Becoming a Forbes 30 under 30

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Career Day: Becoming a Forbes 30 under 30

Today we uncover the various skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Jon Chang, the Global Product Marketing Manager For IBM Watson Marketing. Recently, he’s been named to Forbes 30 under 30 list for marketing and advertising and he is an Adjunct Faculty of Social Media and Web Analytics at New York University. Prior to his current role, John worked at companies such as General Assembly, Kickstarter, and Stack Overflow. 

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Marketing Attribution vs. Channel Attribution

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Marketing Attribution vs. Channel Attribution

Joining us today is Scott Vaughan, Chief Marketing Officer at Integrate. Today we'll be discussing one of the most debated facets of digital marketing - channel attribution. In addition to his role at Integrate, Scott is a regular contributor for outlets such as MarTech Today and CMO Today, and was named a top MarTech Influencer in 2017.

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Women in MarTech Group (AKA: Ben Dances on the 3rd Rail)

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Women in MarTech Group (AKA: Ben Dances on the 3rd Rail)

Today we speak with Christine Mortensen about the role that gender plays in the career of a marketer. Christine is the Founder of Sprk’d, which is a B2B-oriented digital marketing agency Christine also created a Facebook group called ‘The Women in MarTech’ which has the goal of connecting like-minded professional women.

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Trends in the MarTech Landscape & MarTech Conference Topics - Scott Brinker // Third Door Media

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Trends in the MarTech Landscape & MarTech Conference Topics - Scott Brinker // Third Door Media

Joining us for today's episode is Scott Brinker - the VP of Platform Ecosystem at HubSpot. We discuss the trends in the MarTech landscape and the topics that will be covered at the upcoming MarTech conference which will take place in San Jose, California, between 3rd-5th April this year. Scott is also the editor-in-chief at ChiefMartec blog which covers topics at the intersection of marketing, technology, and management.

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Career Day: From Special Olympics Marketing to Agency Revenue Coaching

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Career Day: From Special Olympics Marketing to Agency Revenue Coaching

Today we uncover the various skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Mark Evertz, Senior Revenue Marketing Coach at the Pedowitz Group, a company that helps you operationalize business accountability, digital transformation, and customer experiences through revenue marketing. 

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Where Direct Response Fits Into Your Marketing Mix

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Where Direct Response Fits Into Your Marketing Mix

Today we're going to dive deep into a marketing channel that is making a comeback in the digital age: direct marketing. Joining us today is Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. Outside of his role managing Jacobs and Clevenger, Ron is the author of the book Successful Direct Marketing Methods, which is now on its eighth edition. Today, Ron is going to tell us about the role direct marketing should play in your marketing mix. 

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CMO Week: The CMO playbook to changing industries with Mike Linton

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CMO Week: The CMO playbook to changing industries with Mike Linton

Today we continue our series of conversations with another great CMO to understand how they navigated their way up the corporate ladder to become one of the most prominent marketers in the world. Joining us for the fourth installment of CMO Week is Mike Linton from CMO Coaches. Mike is Enterprise Chief Marketing Officer at Farmers Insurance Group of Companies, and he’s on the Board of Directors of Capella Education Company, The Wine Group, Allen Edmonds Shoe Company, and Peet's Coffee. Prior to these roles, Mike was CMO at eBay and Best Buy.

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CMO Week: Becoming the CMO of Facebook  With Gary Briggs

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CMO Week: Becoming the CMO of Facebook With Gary Briggs

This week we're talking to five CMOs to understand how they've navigated their way up the corporate ladder to become some of the most prominent marketers in the world. Joining us today for the third installment of CMO Week is one of my marketing role models, Gary Briggs. Gary is a Board Member at Petco and Etsy and is also the former Chief Marketing Officer at Facebook. Prior to his work leading the marketing team at Facebook, Gary held executive marketing roles at Google, IBM, Ebay, and Pepsi.

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CMO Week: Finding The Joy In Marketing Banking, Insurance & Healthcare with Alan Gellman

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CMO Week: Finding The Joy In Marketing Banking, Insurance & Healthcare with Alan Gellman

This week we're talking to five CMOs to understand how they navigate their way up the corporate ladder to become some of the most prominent marketers in the world. Joining us for the second installment of the CMO Week is Alan Gellman from CMO Coaches. Today we learn about the skills accumulated and the lessons learned from this great marketer throughout the various stops on his career. Alan is CMO at Credible, which is a lending marketplace that brings simplicity, choice, and unbiased support to all of life's important financial decisions. Prior to his current role, Alan worked as the CMO at Esurance, and as SVP of Digital Marketing at Wells Fargo. He's been named by Business Insider as one of “The 50 Most Innovative CMOs in the World.”

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CMO Week: From Star Trek To Being Taco Bell's CMO with Kip Knight

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CMO Week: From Star Trek To Being Taco Bell's CMO with Kip Knight

Joining us today for the first installment of CMO week is Kip Knight, Founder of CMO Coaches, which is a team of former CMO's who work with aspiring marketing leaders. In today's episode, we learn about the skills accumulated and the lessons learned from this great marketer throughout the various stops on his career. In addition to founding CMO Coaches, Kip is also an operating partner at Thomvest Ventures - a $300m cross-stage venture capital fund based in San Francisco. Other companies that Kip has worked for include PepsiCo, eBay, H&R Block, and Taco Bell.

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Career Day:  From the Record Industry to a Female MarTech Exec

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Career Day: From the Record Industry to a Female MarTech Exec

Today we're going to discuss the various skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is Michelle Robbins, a marketing technologist, analyst, data strategist, and software engineer. Prior to her current role in consulting, Michelle worked for companies such as the Third Door Media and Walt Disney where she applied her passion for data, technology, and people to drive results.

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The Business of Marketing Ideas

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The Business of Marketing Ideas

Today we're going to discuss the business of marketing ideas with Marie Incontrera, Founder of Incontrera Consulting, which is a speaker, social media, publicity, and TEDx placement consultancy firm. Incontrera Consulting's clients include national bestselling authors, medical professionals, and science and wellness experts. Marie is also the author of a book called "Spread Your Ideas - How To Bring Your TEDx Style Idea From The Blank Page To The Stage". Today, Maria is going to tell us how she advises her clients on packaging their ideas for promotion.

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Product Spotlight: CallRail Call Tracking and Analytics

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Product Spotlight: CallRail Call Tracking and Analytics

Welcome to the first Product Spotlight Episode on the MarTech podcast. In this episode, we get a guided tour of a tool that over 100,000 agencies and brands use to better understand and evaluate the marketing campaigns that make their business phones ring. CallRail is a self-service SaaS platform that tracks phone calls to provide campaign attribution and performance insights, including their call scoring system that uses machine learning to analyze every call their customers take to help them understand where they're coming from and which leads are the good ones. Joining us today for our product spotlight is one of the sponsors of our show, Mark Sullivan, Director of Demand Generation and Marketing Operations at CallRail.

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Amazon Week: How to Optimize Your Brand and Scale Your e-Commerce Business

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Amazon Week: How to Optimize Your Brand and Scale Your e-Commerce Business

This week we're doing a deep dive into one of the largest and fastest-growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling, and optimizing your brand's presence on Amazon. With us today is our first repeat guest, Adam Weiler, who's an Amazon Expert, Coach, and Founder at Sunken Stone.

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Career Day: From Art Curation to CRM Marketing Leadership

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Career Day: From Art Curation to CRM Marketing Leadership

Today we're going to learn about the various skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is April Mullen, Director of Consumer-First Marketing Adoption at Selligent Marketing Cloud and an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis.

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Applications of Device Location for Marketing

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Applications of Device Location for Marketing

Today we're going to discuss the controversial topic of how marketers can use device location data. Joining us is Apu Kumar, Founder of LotaData, a "People Intelligence" AI platform and real world movement graph for apps, cities, brands, and businesses. Prior to his current role leading LotaData, Apu has held both product management and business development roles at Cnet and HP and most recently he was the SVP of a gaming company called GamePop. Today, Apu is going to tell us what device data marketers can access and how it can and should be used.

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December Update

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December Update

Today we take a step back to see the big picture and how I think about my system for goal setting and evaluation, specifically as it relates to owning a small business. The end of the year is a really reflective time for me, and each year I sit down and review the personal goals and the career goals that I've set up for myself. I'm excited to share this special year's end update as we prepare for an incredible 2019 on The MarTech Podcast.

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