Each day this week we're going to publish an episode that covers how you can better capture, manage, and understand your business using data. Joining us this week is Jenn Sturgill, founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Today we're going to start Analytics Week by talking about the foundations of data capture.
Welcome to Career Day on the MarTech Podcast. Today we're going to learn about the journey of a great marketer who started his career as an engineer. Joining us today is Michael Lukich, who recently took a role as Executive Leader of Marketing and Analytics Insights at Booz Allen Hamilton, which is a management technology and engineering consulting firm that provides services to leading fortune 500 companies, governments, and large nonprofits. Prior to his role at Booz, Michael worked with consumer brands including GE, Marriott, and Total Wine. He is also an adjunct professor of Digital Analytic Measurement at Georgetown.
This week we're going to talk about the ecosystem for content creators and how it's evolving. Joining us is Benjamin Grubbs, who's the founder of Next 10 Ventures, a vertically integrated operating fund focused on incubating and accelerating new businesses in the creator economy. In this episode, Benjamin gives us his view of the current landscape for content creators, including how to find your audience, formatting your content, and deciding which channels to use.
Today we recap the evolution of the MarTech Podcast over the past six months and review how we're tracking toward the goals we set for ourselves. We discuss the areas of scaling our audience, lowering cost per acquisition, and monetizing the show. Listen to the thorough breakdown and find out how we practice what we preach in this September update.
This week we're going to discuss a channel of marketing that most people do not associate with technology: Public Relations. Joining us is Lindsay Stuart, who is the Vice President of Business Intelligence at the Max Borges Agency, which is a consumer technology-focused PR firm. Lindsey and her team have developed data-driven marketing strategies that combine media relations, influencer relations, and social media to drive brand results. In this episode, Lindsey explains her approach to using data to generate brand buzz.
This week we're focusing on a subject that's both the present and future of marketing: machine learning and artificial intelligence. Each day this week we're going to publish an episode that covers how marketers are using AI to increase the speed, efficiency, and profitability of their marketing efforts. Joining us for AI Week is Dan Faggella, CEO of Emerj, a content network that owns the world's largest audience of AI focused-businesses with the goal of connecting business leaders to the AI solutions they need to stay ahead of their competition.
Today we're going to talk to an expert in a methodology that's increasingly being adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who is the Founder and Principal Consultant at Sentient Consulting, a consulting firm using customer-focused strategies to deliver great experiences that amplify business performance. In this episode, Stu is going to walk us through the basic principles of agile processes and how you can apply these techniques to your business.
Today we're going to talk to a startup founder who has managed to bring together three of the hottest topics in technology and marketing: drones, media, and blockchains. Joining us is Stan Khlevner, founder of Airzus, which is a compliant aerial media and services marketplace, utilizing blockchain smart contracts. In this episode, Stan is going to describe the exciting new ways that drones are being used to capture and distribute media.
This week we're going to start a deep dive into the subject of data privacy and cover the rules for capturing and using customer data. Joining us today is world renowned privacy expert, Kasey Chappelle. Kasey is an online privacy advocate and the Data Protection Officer for GoCardless. In this episode we're going to talk about some general rules for privacy, specifically international privacy law.
Today, Benjamin gives us the five-month MarTech Podcast Update and outlines how he practices what he preaches in the marketing of this show. He starts by recapping the goals for this quarter (scaling the audience, developing organic growth, and monetization), and then discusses how certain priorities have shifted along the way. Get a glimpse behind the curtain of one of the most popular and top-ranked podcasts in the MarTech space.
Today is a special day for the MarTech podcast. Instead of focusing on a single channel of marketing, we're going to do a deep dive into the career of a marketer with a tremendous amount of experience. Joining us for career day is one of, if not the biggest influencer in the MarTech space, Scott Brinker. Scott is the VP of Platform Ecosystems at Hubspot, the Founding Program Chair of the MarTech Conference, and the Editor of the Chief MarTec blog.
Today we're going to talk about an exciting topic that will likely shape the future of digital marketing. Joining us is Magnus Unemyr, who is a marketing automation consultant and the author of Data Driven Marketing with Artificial Intelligence. Magnus is a former Internet of Things software developer turned internet marketer and consultant who supports his client with inbound content marketing, sales funnels, and marketing tool automation. In this episode, Magnus is going to give us an overview of marketing automation, some of its best practices, and the tools being used to drive efficiency and growth.
This week we're going to talk about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, an enterprise podcasting production agency. Logan is also the co-host of the B2B Growth Podcast, and in this episode, Logan's going to talk to us about why B2B businesses are increasingly dependent on multimedia content production.
Today we're going to discuss career development in marketing and technology with Jeffrey Ouyang, who is the manager of paid acquisition at Zumper, a real estate rental search engine. Prior to working at Zumper, Jeffrey has worked in a variety of different marketing roles for various startups in Silicon Valley, building out his toolkit along the way.
This week we're talking with Liston Whitherill, who is a sales trainer and coach for consultants. Liston is the founder of Liston.io, which helps consultants sell with confidence, win their dream clients, and leave the pressure and awkwardness of selling behind. In this episode, Liston is going to walk us through why more marketers are choosing to work as professional service providers and some of the primary issues facing marketing consultants.
Today is the first episode of our Career Day content franchise. Instead of doing a deep dive into a single channel of marketing, we're going to learn from great marketers throughout the various stops in their careers. With us today is Will Wong, who is a full stack marketer and the VP of marketing for Disney streaming services. Prior to his current role, Will has worked as a growth marketer for the likes of Ebay, Etsy, Twitch, Dropbox. He also launched Mission Street, which is his professional marketing service consultancy.
This week we talk about multimedia content production and syndication with Michael Green, the founder of Unfold Productions and the creator of People Behind the Science Podcast. Unfold Productions is an audio and visual digital media shop, which specializes in identifying and rapidly building communities through media. In today’s episode, Michael tells us how and why enterprise level companies are creating their own podcasts and using them as a marketing channel.
Today we’re going to hear from an e-commerce and product search expert, Nii Ahene. Nii is the Co-Founder and COO of CPC Strategy, an agency that helps companies like Reef Sandals, Invicta Watches, and 7th Generation Cleaning Supplies to optimize their performance marketing efforts on Amazon, Google, and Facebook. In this episode, Nii's going to talk about his career experience and what led him to start his own agency, and also give us an overview of the trends in the product search industry.
Today, Benjamin Shapiro gives us the July 2018 MarTech Podcast update, which marks the fourth month of the show. Benjamin reveals the data behind the show's growth and details his third-quarter goals, which involve scaling, lowering cost per download (via organic growth channels), and developing a clear strategy for monetization. Here are the real numbers behind growing a podcast to 10,000 downloads and beyond.
This week we're going to talk about the growing complexity of managing a multichannel e-commerce brand. With us today is Ben Hebert, founder of Natural Stacks, a nutritional products brand delivering optimal performance with open source formulas. The Natural Stacks brand is available in various e-commerce channels like Amazon and eBay, and in addition to their own Shopify store, they also sell certain products on Facebook. Ben will start off by walking us through how he plans and prioritizes his Omni-Channel approach to e-commerce.