Making Digital Marketing Work for Offline Businesses

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Making Digital Marketing Work for Offline Businesses

Sponsored By Knit

Today we're going to discuss how digital marketing practices are being integrated into brick and mortar retail brands. Joining us is John Rougeux, who is Vice President of Marketing at Skyfi, which is an emerging technology company that provides data analytics and marketing services to physical venues. Prior to working at Skyfii, John founded a SaaS startup and was part of the marketing team for a branch of Yum! brands, which was responsible for launching restaurants like Pizza Hut, KFC, and Taco Bell. In this episode, John is going to tell us about the landscape for brick and mortar companies and how traditional retail businesses are staying competitive with online brands.

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November Update: 50K Downloads @ $0.20 / DL

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November Update: 50K Downloads @ $0.20 / DL

Sponsored By Knit

In last month's update, we had the chance to celebrate reaching the 10,000 downloads per month goal, which was the original milestone we set out to reach on day one of the podcast. And before we turn our attention to our next set of goals, I wanted to bring up another exciting milestone. A few days ago, The MarTech Podcast hit the 50,000 total download mark. 

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Career Day: Marketing Operations with Jeff Shearer

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Career Day: Marketing Operations with Jeff Shearer

Sponsored By Knit

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops in his career. Joining us for career day is an expert in an often overlooked part of driving growth: marketing operations. Jeff Shearer is an independent marketing consultant based in Seattle, Washington, and prior to branching out on his own, Jeff held in-house marketing roles at a variety of tech-driven companies including Nintex and Expedia.

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Leveraging Guest Appearances on Podcasts to Boost Your Brand

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Leveraging Guest Appearances on Podcasts to Boost Your Brand

Sponsored By Knit

Today we discuss how to build your brand and leverage the power of people's audiences through podcast guesting. Joining us is Jeremy Ryan Slate, who's Co-Founder and CEO at Command Your Brand Media, which is a podcast publicity agency that gets thought leaders on top-rated podcasts. Jeremy has an extensive background as a writer and public speaker, and he's also the host of Create Your Own Life Podcast. Today, Jeremy's going to talk us through his agency's strategy for getting their customers onto top-tier podcasts.

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Why is marketing in China different than the US?

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Why is marketing in China different than the US?

Sponsored By Knit

Today we discuss how emerging technologies and manufacturing companies based in China are marketing themselves for international expansion. Joining us is Francis Bea, Founder and Managing Director of 11 International, which is a cross-border marketing and communications firm for VC-funded robotics, AI, and blockchain companies. 11 International helps companies establish a presence in new markets through the use of PR, influencer marketing, video production, and brand development. In Part 1 of our conversation, Francis is going to tell us about how the cultural differences between the United States and China create common problems and how companies that are trying to expand across borders tackle them.

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Career Day with Patrick Moran Head of Growth at Spotify

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Career Day with Patrick Moran Head of Growth at Spotify

Sponsored By Knit

In this episode we talk with Patrick Moran, Head of Growth Marketing at Spotify and a fast mover in the entertainment content world. Prior to his current role at Spotify, Patrick held -house marketing roles at Yik Yak, TiVo, and Netflix. Today we're excited to learn about the skills that this great marketer accumulated throughout the various stops on his career.

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Instagram Week: How to Create Content that Resonates

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Instagram Week: How to Create Content that Resonates

This week we're going to do a deep dive into one of the biggest and fastest growing channels for driving paid and organic reach: Instagram. Each day this week we're going to publish an episode that covers the landscape, features, and optimization strategies that help your IG profile drive business results. Joining us is Colton Bollinger, who is the founder and CEO at Jumper Media, an agency of strategic thinkers, marketers, developers, and designers who bring thousands of targeted new followers that convert into paying customers via Instagram.

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Career Day with a Titan of Modern Marketing Hiten Shah

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Career Day with a Titan of Modern Marketing Hiten Shah

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops in his career. Joining us today is a titan of modern marketing, Hiten Shah. Hiten is a serial entrepreneur and founder of marketing analytics, collaboration and visualization companies like KISSmetrics, Crazy Egg, and his current project, FYI, which is a tool that helps teams search and organize all of their documents in one place. In addition to his operating roles, Hiten is the creator of Quick Sprout marketing blog, The Startup Chat Podcast, and he's an advisor to over 50 startups.

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Boosting and Managing Your Brand's Reputation

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Boosting and Managing Your Brand's Reputation

Today we're going to discuss leveraging influencers and reviews to boost the visibility and credibility of your brand. Joining us is Joe Sinkwitz, Founder and CEO at Intellifluence, which is a SAAS tool that helps you discover the right influencers for your brand, pitch them, and get honest reviews that turn into sales. Joe has a wide set of experiences in SEO and creative digital solutions, and today he's going to walk us through his view of the importance of reviews and reputation management.

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MarTech Pod Hits 10,000 Downloads Per Month [October Update]

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MarTech Pod Hits 10,000 Downloads Per Month [October Update]

Sponsored By Knit. Click to get your free consultation today.

Last month The MarTech Pod reached a milestone that we set out to achieve on day one: to hit 10,000 downloads in one month. I consider this to be one of the biggest achievements of my career and I'm very grateful to the Martech Pod production staff, our guests, and of course mostly to you, our listeners. Before we move on, I thought it would be useful to spend a minute to talk about what it took from a content production and promotion standpoint to go from zero to 10,000 downloads per month.

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Career Day: Poker Player Turned eComm Apparel Marketer

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Career Day: Poker Player Turned eComm Apparel Marketer

Today we're going to learn about some of the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is Michael Grasewicz, who recently took the VP of Marketing role at TAFT Clothing, which is a direct-to-consumer, digitally native men's footwear brand focused on delivering unique products and exceptional customer service. Prior to his role at Taft, Michael worked at a handful of consumer product companies including Nest and one of my personal favorites, Taylor Stitch. Here's our interview with Michael Grass from TAFT Clothing.

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Influencer Week: Leverage Influencers to Improve Your Marketing Strategy

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Influencer Week: Leverage Influencers to Improve Your Marketing Strategy

This week we're doing a deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day we're going to publish an episode that covers how you can target, reach, create, and market influencer content. Joining us for Influencer Week is Dmitry Dragilev, Founder of JustReachOut.io, which is an SAAS tool that helps businesses get exposure through press coverage without the help of PR firms.

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Analytics Week: Infrastructure, Data Capture, Processing, and More

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Analytics Week: Infrastructure, Data Capture, Processing, and More

Each day this week we're going to publish an episode that covers how you can better capture, manage, and understand your business using data. Joining us this week is Jenn Sturgill, founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Today we're going to start Analytics Week by talking about the foundations of data capture. 

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Career Day: From Engineer to Marketing Consultant

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Career Day: From Engineer to Marketing Consultant

Welcome to Career Day on the MarTech Podcast. Today we're going to learn about the journey of a great marketer who started his career as an engineer. Joining us today is Michael Lukich, who recently took a role as Executive Leader of Marketing and Analytics Insights at Booz Allen Hamilton, which is a management technology and engineering consulting firm that provides services to leading fortune 500 companies, governments, and large nonprofits. Prior to his role at Booz, Michael worked with consumer brands including GE, Marriott, and Total Wine. He is also an adjunct professor of Digital Analytic Measurement at Georgetown.

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Evolution of the Content Creators Ecosystem

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Evolution of the Content Creators Ecosystem

This week we're going to talk about the ecosystem for content creators and how it's evolving. Joining us is Benjamin Grubbs, who's the founder of Next 10 Ventures, a vertically integrated operating fund focused on incubating and accelerating new businesses in the creator economy. In this episode, Benjamin gives us his view of the current landscape for content creators, including how to find your audience, formatting your content, and deciding which channels to use. 

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Data-Driven PR Strategies to Build Your Brand

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Data-Driven PR Strategies to Build Your Brand

This week we're going to discuss a channel of marketing that most people do not associate with technology: Public Relations. Joining us is Lindsay Stuart, who is the Vice President of Business Intelligence at the Max Borges Agency, which is a consumer technology-focused PR firm. Lindsey and her team have developed data-driven marketing strategies that combine media relations, influencer relations, and social media to drive brand results. In this episode, Lindsey explains her approach to using data to generate brand buzz.

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Artificial Intelligence Week: The Future of Marketing

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Artificial Intelligence Week: The Future of Marketing

This week we're focusing on a subject that's both the present and future of marketing: machine learning and artificial intelligence. Each day this week we're going to publish an episode that covers how marketers are using AI to increase the speed, efficiency, and profitability of their marketing efforts. Joining us for AI Week is Dan Faggella, CEO of Emerj, a content network that owns the world's largest audience of AI focused-businesses with the goal of connecting business leaders to the AI solutions they need to stay ahead of their competition.

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Using Agile Marketing to Grow Your Business

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Using Agile Marketing to Grow Your Business

Today we're going to talk to an expert in a methodology that's increasingly being adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who is the Founder and Principal Consultant at Sentient Consulting, a consulting firm using customer-focused strategies to deliver great experiences that amplify business performance. In this episode, Stu is going to walk us through the basic principles of agile processes and how you can apply these techniques to your business.

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The Rise and Regulation of Drone Media

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The Rise and Regulation of Drone Media

Today we're going to talk to a startup founder who has managed to bring together three of the hottest topics in technology and marketing: drones, media, and blockchains. Joining us is Stan Khlevner, founder of Airzus, which is a compliant aerial media and services marketplace, utilizing blockchain smart contracts. In this episode, Stan is going to describe the exciting new ways that drones are being used to capture and distribute media.

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