Today we hear from an expert in video advertising, Brian Bennett. Brian is the founder of Egami.tv, a video advertising marketplace that uses a semantic engine to match publishers looking to monetize their properties with relevant video content. Brian has a wealth of knowledge related to online advertising for every company from startup to large enterprises. In this episode he’s going to tell us about his company, give us an overview of the current landscape of the video advertising industry, and help you understand a what to expect and how much to pay when you start a video ad campaign.
As consumers continue to shift their listening behaviors from terrestrial radio to streaming digital content, podcast advertising has become the fastest growing industries in the Martech space. Kris Smith, a podcast industry vet & the founder of the self-service podcast advertising platform Knit Audio, walks us through how to use his platform to promote this content and brands by dynamically inserted audio ads into podcasts.
Learn how to generate demand using email prospecting and Outreach with Kevin Warner, the CEO of Leadium.io. Outbound email marketing is a powerful tool for both startups and some of the most significant companies in the world. Hear Kevin describe some of the strategies, tactics, and benchmarks for effective email outreach.
Learn about Search Engine Optimization (SEO) from one of the world’s most renowned experts in driving organic growth. Jordan Koene is the General Manager of the US Market at Searchmetrics. In this episode of the MarTech podcast, he walks us through the toolkit he has developed to help startups and enterprise level companies use content & technology to create marketable assets that grow in value over time.
Welcome to the first episode of the MarTech. In this podcast you will hear the stories of world-class marketers that use technology to drive business results and achieve career success. We are going to unearth the real-world experiences of some of the brightest minds in the MarTech space, so you can learn tools, tips, and tricks that they’ve learned in their careers.